How to Get On the News: A Guide for Small Business Owners 

When starting out as a small business owner, perhaps the biggest challenge you’ll face is attracting the eyes of the media. You know, with so much on your plate (and so little experience), getting featured in the news feels like a distant dream. But here’s the good news: landing press coverage isn’t just for the big names out there. 

So, how to get on the news as a small business? Well, it’s not a stroke of luck, and there are simple ways to go about attracting news sources. Read on to find out!

Why Get Your Small Business Featured on the News? 

While most folks think otherwise, mainstream news channels aren’t dead. In fact, when your brand gets attention from major news outlets, it gives you something powerful: social proof. Think about it— if someone isn’t quite sure about your business, seeing your name on platforms like USA Today, The New York Times, or BBC gives them an instant heads up.

This makes it safe to assume that positive press coverage shows customers that while small, your business is worth paying attention to. In other words, it’s a quick stamp that boosts your reputation and helps your business grow! 

How to Get On the News as a Small Business? 

Although a small business typically spends 8.11% of its revenue on marketing, most of them don’t quite pay attention to traditional media’s power. But little do they know that news can get them credibility that online marketing alone can’t achieve. 

The best part? You don’t need a huge budget to make it happen. Here’s how to get on the local news and earn your small brand the visibility it deserves: 

1. Build Connections With Reporters 

Getting your name out there begins with building close connections with local reporters. To do this, a bit of research on your part is the answer. Look up reporters in your area that cover topics related to your small business. 

Remember — they’re always on the lookout for great stories. So, while it may take some effort to craft a compelling, news-worthy story, it’s a surefire way to attract local reporters and journalists. 

2. Host or Participate in Community Events 

Another great way to attract local news is by hosting or participating in community events and highlighting your brand in the process. It could be any event, such as a grand opening, charity fundraiser, or, ideally, supporting a local cause. Reporters are more likely to cover an event with a philanthropic or community-serving side. 

Pro tip: When inviting reporters, personalize the invitations so they know why your brand’s story is worth their time. 

3. Write Your Own Press Release 

Next up, writing your own press release and pitching it to the right media outlets can work wonders for your brand’s exposure. The good news is that many publications often have their contact details on their sites. Only a bit of research can help you find the right reporters and get picked up for the news! 

4. Share Major Business Milestones 

Lastly, keep reporters well-informed about any achievements your small business pulls off. This could be anything from expanding your product line to opening your stores at a different location. Whatever it is, think outside the box when sharing your wins. Even if you think your story isn’t compelling enough, finding the right angles to present it can be a lifesaver. 

The more you let them know what you’re up to, the higher the chances of your small business being on the radar. 

Final Thoughts 

Now that you know how to get on the news, it’s worth noting that the process often takes months of dedication and hard work. But it’s an excellent chance to get your name out there without breaking the bank. The secret lies in taking your time each step of the way and not letting any roadblocks stop you!