Whether your business is new or it has been around for a while, you need to have a solid customer base. Having a list of buyers who buy from you over and over again is what differentiates an ordinary entrepreneur with a mega entrepreneur. This is also what separates spare change from tons of money.
Because of this, a large amount of business owners focus on getting customers. I get that- this is exceedingly important. A lot of entrepreneurs spend a large amount of me on advertising and getting more visibility for possible customers.
But what do you do after you find these people and they give you their cash? Is that it?
Well, in actual fact the best part is still coming up.
When you get purchasers, you must do everything you can to make sure that they are going to return. Not only will this make for a passive source of income, this will also improve your reputation.
The more people ask you for more, the better your business will look like. So yes, it's very important to take care of your clients.
And with the cost of announcement recently you might really use the free advertisements you will get from your raving customers.
Therefore how does one ensure that you keep your clients?
Whenever I buy something, I would like to be certain that each centavo I spend on that product is worth it. I need to get more from it. And you know what? This is most likely how your clients are thinking like. They want a service or product that is actually worth much more than what they paid for.
And that is the 1st rule of making customer royalty. Give your customers a high quality product and if you can (and if the concept is relevant), give it to them in a low price. This is also applicable to first time consumers. This tactic is really to just create your reputation. After you do this, your clients will very likely come back and purchase from you even if what you may offer next is priced noticeably higher.
An alternate way to form a relationship with your clients is to give them something that they can’t refuse: gifts, kickbacks and promos. This can make them feel special and well looked after.
For example, you're an IT advisor and you have got some substantial knowledge on the subject of SEO and you have a massive following in Singapore; give them a free ebook on the numerous SEO Singapore Services.
You should also ask for their opinions or input. Ask them to answer surveys and participate in focus groups.
Now, another fool proof way to keep in touch with your customers is to create a regular newsletter. It can be weekly or monthly or even quarterly- it relies on you. You can do a web newsletter or if you have got the budget for it, you can publish it and give it a way for free or for a once per month subcription.
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