1. Email marketing is a proven method to get access to a new audience. Many businesses might have toyed with this a little but few commit to this plan as a long-term, repeatable effort as it is hard. Standard internet marketers that move info products like self-help conventions and blogging workshops are truly good at this. They team up with other similar-minded marketing specialists to e-mail their list on their behalf.
Pros: You obtain access to a new audience to pimp your product or cause to. You can focus on your partners based primarily on their audiences and who would probably be best aligned with your goals. And often affiliations that may help in this capacity have an audience that’s use to getting emails and can be more responsive than a cold list.
Cons: For one this is hard to do. Finding partners with e-mail lists is easier in some industries, say promoting or event co-ordination, than others, like pool cleaning. Yes, random, but you get my point. With effort there are customarily partners to be had though. Once you do find potential partners to send e-mail on your behalf you then have to offer them something in exchange, which can often be troublesome. Often folk will help you out because you are providing an advantage that their audience wants, though not always. And infrequently what you’d need to give up in order to make the partnership happen, may not be worth it. This is a tricky but rewarding technique when you put the work in.
2. Curated Content Scouring the web for interesting and handy content from your website and others can be a terribly handy service to your audience. This is one of the oldest kinds of e-mail newsletters and continues to pay dividends for most. SmartBrief has a few curated email channels by industry. Others like CityBizList provide lists based totally on geography. We have seen great reply at Social Fresh to our weekly 7 links. Industry goers love the service. Pros: You are providing a particularly high-value content offering to people. Curating content on an exceedingly specific subject that they care about saves them a lot of time and shows them your expertise at the same time. Cons: It can take lots of time if you’re curating well. And you are going to be promoting a large amount of links and web sites that does little for your bottom line.
3. Personal Letter The private letter approach is very personal and best for a high profile worker (Managing Director, VP, etc) or for startups and sole proprietors. In effect you are sending personal notes through e-mail. Evoking character. Building a report with the crowd. Derek Halpern does this well at Social Triggers. As does Peter Shankman as part of his HARO emails. Pros: You build a strong relationship with readers this way. Derek promotes a piece of content weekly with his emails, generally something he has written or an external project he has been involved with. But rather than the RSS strategy above where things are automated, Derek crafts an individual note and points towards only his best content. Peter simply adds life to what is otherwise a practical service. Without his private notes, his readers might get a little bored and would not identify him as much with his brand. Cons: Writing an individual letter can be good in some scenarios and fall flat in others. In retail for instance, an individual letter is not what most subscribers are looking for essentially. This requires consistency, good writing, and the facility to be consistently engaging. Most humans fail on one of these points. As with a large amount of these, the work needs to be put in.
4. Exclusive Content E-mail courses, drip content, many sorts of standard email efforts fall into this class. Think of the exclusive content category as writing a blog through e-mail. A good example of this drip content can be discovered at Copyblogger and their Internet Marketing For Smart People Course.
4. Exclusive Content E-mail courses, drip content, many types of traditional e-mail efforts fall into this class. Think of the exclusive content class as writing a blog thru email. A great example of this drip content can be found at Copyblogger and their Internet Marketing For Smart People Course.
Cons: The negative here is the lack of original content. As an upgrade, this type of campaign can be great for a product that won’t go thru lots of change. Writing out 10 or 20 mails ahead of time is also a time commitment. Good drip email should be very helpful to achieve success.
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