Isogenics representatives: Are you devoted to building a large business? If you are, read this entire article right now.
If you wish to become a top earner, the way to do it is to implement a promotional plan that puts your message in front of thousands of people – not merely a handful of friends, family members and people you know.
You MUST learn to market!
Here are 3 ways top earners dominate today:
– Build Differently
In Isogenics and other network marketing companies, reps are instructed to:
– Put in writing a list of all the people you know
– Promote your Isogenics opportunity to these people
– Find out if they want to join
Almost no one succeeds with these tactics. 80 percent of the people you sponsor will sponsor zero other people and make no money.
There are major flaws with these old ways of building. It only takes a month or two to approach everyone on a list. Then you have no one to approach. Networkers have no clue how to generate leads. They end up quitting.
It’s going to require five to seven years of gruntwork to build a big downline using old school methods. Not many people can afford to lose money year after year in the hope of one day making a profit. In order to profit, you must do things differently.
– Learn how to generate your own leads on the Internet
– Add affiliate products to the arsenal of products you promote. This way you make money from the people you approach who don’t join your Isogenics deal.
– Promote something high ticket that pays commissions of a thousand dollars or more for every sale. You don’t need a downline and a residual check when you promote a high ticket offer.
– Marketing Is More Critical Than Duplication
Traditionally, network marketers in opportunities like Isogenics are taught to keep their business-building activities extremely simple and duplicatable by others Focus On Marketing More Than Duplication Traditionally, network marketers in companies like Isogenics are taught to keep their business-building activities extremely simple and duplicatable by others in their downline..
How effective is this strategy to keep everything simple so other can duplicate it? For a small minority of marketers, this approach works well. But for the masses of network marketers in companies like Isogenics, keeping all the activities in their business simple will NOT necessarily promote duplication.
Check out these facts:
– Only about 20% of network marketers in Isogenics ever sponsor anyone at all.
– Of those that do sponsor people, most will only sponsor 2-3 people total.
– 80 percent of people in your Isogenics organization will sponsor zero people…that’s right: zero!
In other words, the keep-it-simple approach so popular in network marketing has an 80% failure rate!
The strategy to keep-it-simple sounds great but in practice does NOT invoke high levels of duplication and creates problems very few people ever recognize. The most common way to keep it simple is to use warm market recruiting, which is to approach family and friends and present the Isogenics business opportunity to them.For decades network marketers have been teaching this strategy not because it’s the best but because its the most simple…but simple does not mean effective!
This strategy can actually lead to people quitting Isogenics. After a person runs out of friends and family to talk to about their Isogenics business, they often get frustrated and quit the business because they literally have NO IDEA how to do the one thing that can bring in new reps like clockwork, day in and day out: marketing and advertising. The other problem warm marketing recruiting creates is the strategy can push away the best prospects. Ideal prospects for a Isogenics busines, people with transferable skills and large personal and professional networks such as real estate professionals, professional salespeople, and other business people tend NOT to want to approach family and friends about their opportunity. For many professionals, their reputation is their most valuable asset, and few professionals tend to feel comfortable introducing their associates to a business opportunity with which they just got started.
So should you begin by approaching friends and family about your Isogenics business? Certainly. But you must learn to market in order to build a real business because you WILL run out of leads. Your best prospects are likely going to want to market their business professionally, not pester friends at cocktail parties. Learn how to market your business on the Internet, and you can attract extremely high caliber Isogenics prospects who want to learn the same. If only a few high caliber team members learn to market Isogenics online, you could build a very large Isogenics organization.
– Use Social Media Marketing
Social websites are those that facilitate social interaction between content creators and readers. More than 1.2 billion people use Youtube and Facebook alone. You can attract a lot of traffic and generate a lot of leads on social media sites.
Today, more than 75% of social media users are over 25. It’s vital you have a plan to use social media to build your Isogenics business. If you don’t have a social media strategy, you will get out-competed by network marketers that do.
A lot of reps in companies such as Isogenics misuse social media. Over-eager distributors throw content onto the social media sites that’s far too promotional and hype-focused. Here’s the right way to use social media to build your Isogenics business:
– Consider social media sites like you would a party.. When you meet someone at a party, do you immediately start talking about your Isogenics opportunity? No. That’s not the way to act on social media websites. NEVER lead with your opportunity on social media.
– First, simple connect with people. You must develop a relationship.
– Make your Facebook updates, Youtube videos, and Tweets enlightening, instructive or entertaining.
– Under no circumstances is it OK to spam about your opportunity on someone’s Facebook wall. On Youtube, post only instructional videos, not highly promotional videos about your opportunity.
– Your social media strategy is to lead with educational content. Insights that help network marketers. Instructional videos that teach.
– If you are consistent in your social media marketing efforts, some people will regard you as a leader and join your business.
Eduardo Kooliantra has coached thousands of people how to build businesses such as Isogenics. Visit his website to improve your Isogenics Products venture.