Have you ever read the saying “people buy you, before they buy your product”? You may rarely, make a buying choice from an individual that you do not like or trust.
If presented the decision of learning how to drive a vehicle from a teenager or a thirty year career driving tutor, who would you go with? You chose the instructor, of course, simply because they have the trustworthiness and trust. The very same principles apply to business, where by people have a tendency to select the established business. Your aim is to drop the “learner tag” as quickly as possible. You do this, by positioning yourself as an expert in the particular field.
Building and preserving a strong personal brand is vital in helping to facilitate the “subconscious transaction”, where by the individual you are dealing with changes from thinking about you, to BUYING you. Here we go:
You will need to Face(book) the truth: If you’re not on Facebook, take action now! It will not be very long till a billion people are on Facebook. How can you be expecting to construct your own brand while you are not contributing in the main online community where the majority of individuals you know hang around?
Advertise your own accomplishments: A simple Facebook post such as: “I’m so happy. I just produced my biggest thirty days of sales. Thanks to everybody for assisting my personal business”. You will see a flood of Facebook ‘Likes’ in the short term, however just watch the believability and confidence factor steadily build over time when you regularly showcase your victories.
It’s nothing but good (sometimes when it is not): Sift through every day of Facebook posts and there’ll be a healthy (well, unhealthy) quantity of negativity and sarcasm. Your mandate is to censor yourself. Nothing at all negative should go out. It is all optimistic. This is not really to say that you falsify positivity or lie, you merely don’t showcase negativeness. This will greatly assist to branding YOU.
Always be helpful, produce value: Routinely submitting industry-related information to Facebook will go a long distance to establishing your credibility in your area. The general guideline right here is to run it via a simple filter so that you are not being observed as a ‘spammer’: Basically ask yourself – is it worthwhile information, or merely promotional? It is fine to promote your business once in awhile, but providing regular, interesting and handy information and facts is a great method to promote YOU (as an experienced person).
Register YOU: Even if you are not considering commencing a blog site or internet site yet, you want to register your domain name/ s before someone else acquiring it before you! You may well like to register both your business name and your personal name to be certain.
Over-deliver: In case you have been counting, you’ll realize that we’ve surpassed 5 tips and we’re now on 6! ALWAYS over-deliver. Have you ever in your life attended a fantastic live music show and walked out saying “I believed it was going to be good, but that performance was much better than I possibly imagined”. Subsequently, you referred that performer to friends, you downloaded the following track on iTunes and reserved your tickets very early for the following live show. Offer a little bit more than expected.
So there you have it, five (+1) suggestions to build up your own Personal Brand!
Greg Nunan is a serial business-builder and has successfully built seven start-up businesses, spanning home based business, internet businesses and franchise businesses. Nowadays, Greg offers his home business tips through his personal blog.