Your article marketing strategy will be successful if you can write quality content and get people to share it. These five tips should help you get started.
1) Start by defining your audience. You should write articles on topics your target audience wants to read about and use a tone they can relate to. As you write more articles, you should keep track of which ones are the most popular among your audience so you can write more articles on this topic or use the same format again. Do not hesitate to experiment with different formats: you could write interviews, top 10 lists, use pictures or videos, record a podcast of your article or sum up the information in an info-graphic.
2) No one wants to read an article that has bad content. It is pointless and you have wasted your precious time. Your articles should have interesting information that will keep your reader intrigued and perhaps they will link your article to their social networking sites. Your article should also be free of any errors. You do not want to look like you do not know how to spell or use proper puncuation. You do not have to be an English professor but it should be written good enough that the average reader will be able to comprehend it.
3) Your articles should be central to your social media marketing efforts and to your newsletter. Think of your weekly articles as quality content you can share with your audience. Share links to your latest articles on social networks and encourage people to comment on these updates by asking them for their opinion. If you write fun and original content, your readers will be more likely to share your articles with their friends. Keep track of which articles are shared the most and create more similar content. You should also include some of these articles in your monthly newsletter: perhaps you could keep a few articles for the release of your newsletter and feature your most popular articles of the month.
4. Keep submitting your articles to more article directories. This is a great way to get more exposure. You can also pay a small fee to have articles submitted for you. Some people hire a virtual assistant to help them, while others find help through sites like Fiverr. Of course, you can always do the submissions yourself. Make it a priority to write each and every day. This is important because you need to keep fresh content coming so that you can get continued attention from both your readers and the search engines. Keep a list of topics to write about so that you always have something to go to if you cannot find inspiration on demand.
5) Search engine optimization is very important to your success. You need to include many SEO techniques in your site and use them the right way. This drives traffic to your site and will ensure your articles and websites will be visable to people searching for information on your niche. You will benefit greatly by using SEO when you are article marketing; they of course go hand in hand. You cannot be successful at article marketing unless you are using SEO techniques to drive traffic.
The tips provided in this article should hopefully show you some ways in which you can start earning more money in your article marketing venture. If you employ these tips one by one they may not earn you a large amount of money but if you combine them and use them properly you should start to see your earnings go up in no time at all. Article marketing can be a good way to earn extra money, or if you have the time and dedication, a good way to earn a living.
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