Modern technology continues to grow and expand, and as it does, consumer culture changes as well. More people prefer to use debit or credit cards to make purchases due to their ease of use, convenience to carry, and consumer protection policies. Many merchants have resisted accepting cards for payment, but with Square credit card payments become simple and affordable for most everyone.
Smaller merchants often resist accepting charge cards because of the expense of setup and the ongoing fees associated with merchant accounts. Readers and scanners are costly to maintain and can even be problematic at times. Merchant fees can make accepting smaller payments very costly.
Square seeks to change that with its free card reader and free payment processing application. The reader is completely free of cost for new users, and the application is free to download on a smart phone. The reader connects to your phone and scans cards, then interfaces with the application to process the payment.
Because there is so little equipment involved and it is so inexpensive, merchant fees are kept low as well. Rather than paying exorbitant setup, monthly, annual, and maintenance costs, you instead pay a fixed percentage of each transaction that is swiped by the application. Whether you do one transaction a day or one thousand, you will pay only a small percentage of your total earnings in fees.
The application even allows you the chance to see and spend your money faster than ever. For purchases made during the business day, you can usually expect to see funds in your bank account the next morning. Direct deposit can even be set up to occur automatically, saving you additional time on bookkeeping and other administrative tasks.
There is essentially no risk to requesting the free reader and installing the free application. You can begin accepting cards almost immediately. You will enjoy quick access to your money, no initial setup costs, and and easy to understand ongoing price rate that is flexible enough to work for you.
When you use Square credit card payments are easier and more profitable than ever before. Your customers will appreciate the convenience and flexibility you offer, and customers who primarily use plastic will no longer have to pass you by or take special effort to pay you with cash. You stand to benefit from being able to accept credit and debit cards even if, in the past, it has been financially difficult to do so. The low risk, high reward model of this revolutionary new technology makes it almost impossible for even the smallest business owner to pass up.
Business owners, you can find a brief summary of the benefits of using the Square credit card reader at http://swipecardmachines.com/square-credit-card-very-popular-for-business/ right now.