It’s a common notion that blogging for fun is writing about things freely and happily. From this point of view, it can be a bit challenging to think that blogging seriously doesn’t have to be grim in your online business. But the truth is, you can be serious in writing blog entries without having to look stern or even feeling it. Seriousness isn’t always manifested on the face anyway. It’s an approach to things; it’s a character. Serious people do things cautiously; estimating every step to ensure that they are doing things right. You can see them smiling, laughing, or sometimes with a poker face, but all these expressions don’t make them any less serious.
Firstly, you must understand that the word “serious” doesn’t always mean the absence of happiness or gladness. Serious people aren’t those who always look stern and somber. They are those who approach everything in life with care and shrewdness. You can see them smiling a lot or even laughing, but they take every step with thoughtfulness and sensitivity.
Now, how do you do that exactly in internet marketing?
First, you should free yourself from the compulsion of writing to earn. Of course, a blog for business is meant to bolster sales, but it should not be everything you think about. It is more important to write for the love of it. This will make your entries sound fun and natural.
Now, when you’re already able to write naturally, your next step is to come up with fun blog ideas. Don’t think that this is impossible. Even the seemingly boring stuff can become interesting if you know how to see them from different perspectives. Yes, even roofs and fences can be fascinating if you only know how to talk about them appealingly. Hence, make it a habit to come up with a list of fun ideas you can blog about your niche.
Blogging for fun can also come when you don’t value frequency over consistency. You may hear some people say that you must blog daily lest all your efforts would be in vain. This is not true. Small business owners need to weigh up everything. They have various roles to play so they can’t spend too much time on just one endeavor. They need to blog, sell, provide customer service, come up with new marketing techniques, and the likes. All these require time and effort. Hence, you can’t just blog at all times.
However, while you can’t blog all the time, you can at least do so on a regular basis. This is what consistency means. It is doing something on an expected time. For instance, although you can’t blog from Mondays through Fridays, you can at least write at weekends. One or two quality posts in a week is absolutely better than a month of blog posts and then a month of none.
Finally, always get your readers involved. Blogging for fun can’t materialize without the involvement of others. Make it a habit to encourage your readers to comment on your posts or suggest anything. This will make them feel that their opinions matter. Naturally, when they think you value them, they will reciprocate the favor.
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