Being the owner of an online business is all about precision, you want to avoid running into problems down the road. All brand new online businesses need to realize that success is all about following the basic rules of the land and laying your foundation right. Take time to be sure you are avoiding the following mistakes as a new business owner.
It is incredibly important that you use ethical promotional techniques and don’t let the idea of spamming enter your mind. Lots of internet businesses start out with the best of intentions and before long have made it on to everyone’s “bad” list–even the search engines because they resorted to using spam. If you take an objective look at the situation, it’s really easy to see that spamming is a terrible method for making contact with your target market. This is not really all that different from making cold calls to those who ask you specifically not to contact them. Most spammers have a really hard time not getting caught by the spam filters and getting people to open the e-mails they send, never mind making sales from those e-mails. Spamming is a terrible idea no matter if it is through e-mail or the search engines.
A big mistake is not finding out who your competitors are. If you ask someone that’s launching a business about their competition and if they say they have “no competition”, there could be two things; either that person hasn’t done his market research well or there is no market for that product at all. If the market for the product is profitable there’s no way that person will be competition-less. There is competition in all niches, no matter how small they are. So go ahead and learn more about who your competitors are. Find out what they are selling and see if you can’t do better with what you are going to offer from your business. Lots of times you are going to find gaps with what your competitors offer that you can fill with your own business.
Don’t make visitors hunt for your contact information. A new business owner should make it as easy as possible for site visitors to contact him (or her). This will be a big turn off for your prospects, especially when you’re looking out to do business with them. If not anything, at least provide an easy to fill out “contact us” form on your site, so that people that want to get in touch with you can at least email you using it. One of the best things you can do is to include your contact information (all of it) on a separate page because doing so helps you gain the trust of your site’s visitors.
The above article shows just what will happen in a successful online business if you avoid those common mistakes. Don’t let all of your hard work and dedication go to waste by putting too much effort into the wrong areas. Have a course of action before you take off running in a direction that could lead you to a dead end. Go for the gold, start your very first online business venture effectively while avoiding the above mistakes.
Jonas Varig is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on jerry campisi quivana and on my video talk