Many people have heard the phrase video marketing but do not know exactly what it is. Simply put, it is creating videos that promote and build your business presence. It can be an extremely effective method of marketing, if used correctly. The piece that follows is a great place to begin the learning process.
Video marketing shouldn’t be scary. You can easily create your own videos with a good camera and a tripod. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.
Use videos to keep in touch with customers and other people who are interested in your business. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. You can even give away freebies to viewers who send in the best questions!
It’s better if you make a wide selection of videos. Videos should be uploaded regularly, so your customers have something new to look forward to from you. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
You don’t need top-quality production values to make a successful video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You don’t need a lot of confidence or a great script, either. Just keep your personality up front and speak directly to the video camera. You might not need to do even that much. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
The best title is key to success. An interesting title will attract more viewers. Your title will also give them an idea of what to expect from your video. If you want your video to be heavily viewed, you should be patient while finding the best title possible.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15-20 seconds of your video are crucial. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.
When you want to sell through your video, don’t forget a link to your store. It is best if this link is inside the video player itself. Then the link stays with the video no matter where the video is shared or embedded.
Your content must be engaging. Business videos can be interesting, fun, or newsworthy. using YouTube and other sites will help with viewers, but not much if your content us boring. Folks like engaging content that contains solid information. Making great content will keep the viewers coming.
Your reach is worldwide with video marketing. You are not limited to any geographical area. Online videos may be seen by those with a mobile device or computer. You can head a good marketing campaign with all of the information you have read here.
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