How to Create a Unique Selling Proposition? 5 Examples
In today’s crowded marketplace, competition is extreme. To create a unique selling proposition means you are going to create a very powerful statement that sets your products and services apart. It builds up your baseline of customers by explaining all the compelling reasons they should choose you above all your competitors.
In this blog, we will help you through the process, suggesting some useful tips and examples of USPs that might help jog your mind.
Importance of a Unique Selling Proposition (USP)
Any business must have a unique selling proposition because it brings clarity, differentiation, and growth. In literal words, it’s a one-sentence clarification regarding how your brand stands out from the competition.
This focused approach will not only help attract new customers but also nurture brand loyalty by clearly articulating why your customers derive value from your brand. That is how USP becomes the base of your marketing and sales efforts and drives conversions.
How to Create a Unique Selling Proposition?
To create a unique selling proposition, you need to follow these few steps:
- Make Sure to Target the Right Audience
The first step in formulating a USP is to identify the resonating audience. You have to know whom you’re targeting since not everybody falls in love with your products or services. It has to be very specific: defining your following, their needs, and their problems. Tailor your message in such a way that it resonates specifically with them. This increases your chance of converting those potential customers into loyal customers.
- Analyze Your Competitors
To create a USP, detailed research in the competitive market is first important. It will aid in analyzing the offered USPs and hence be able to identify the gaps in the market to come up with brand differentiation. For instance, when the competitors are offering fast delivery of goods, you can differentiate your brand by providing the best customer service.
- Identify Your Unique Value Proposition
Your Unique Value Proposition is the core benefit you offer to your customers. What problem do you solve, or what services do you offer better? Focus on your brands’ individuality and invest more in setting your business apart.
- Use Clear Language
Once you’ve understood your UVP, it’s time to create a unique selling proposition using simple and easy-to-convey language. You can craft a concise and memorable statement that encapsulates your UVP and creates a strong connection with your audience.
- Test and Refine Your USP
Once you have a draft of your USP, test it with your target audience. Gather feedback and make necessary adjustments. A well-crafted USP should be constantly refined to remain relevant and effective.
Unique Selling Proposition Examples
Here are some real-world unique selling proposition examples to help spark your creativity:
M&Ms: “Melts in your mouth, not in your hands.”
M&M USP is a clever example of how a simple, unexpected statement can be highly effective. The contrast between melted, messy chocolate to a cleaner experience of having M&Ms highlights the product’s unique benefit and creates a strong desire to consume the product.
Canva: “Design like a pro in minutes.”
This USP is a living example of how to attract your audience, as it highlights the ease of use and caters to a non-designer audience.
FedEx: “When it absolutely, positively has to be there overnight.”
This USP highlights FedEx’s commitment to fast and reliable delivery. It addresses the urgent needs of its customers and sets them apart from their competitors.
Saddleback Leather: “They’ll fight over it when you’re dead.”
This conveys a strong message that Saddleback’s products last forever, and the USP is also a direct reflection of their 100-year warranty.
Dominos Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less – or it’s free.”
The unique selling proposition of Domino’s is quick delivery, which suits the customer in a hurry, unhappy with anything else, offering a promise not given by anybody else in the pizza delivery business.
Best Practices of a Unique Selling Proposition
To create a unique selling proposition that fulfills its purpose effectively, these are some tips:
- Simple and Concise
A killer USP is a small, concise statement that connects well with your audience. So keep it short but meaningful.
- Don’t Make Promises You Can’t Keep
A strong USP must be backed by reality. Overpromising and underdelivering is a certain way to lose customers.
Conclusion
Creating a compelling, unique selling proposition is essential for differentiating your business and attracting customers.