It is during this week that E3 will be held. It will have the attention of many people who simply love technology, regardless of whether this is related to video games, computers, or what have you. No matter what the case may be, E3 is popular but one has to wonder – and maybe an Internet marketing firm will agree – if the event in question is needed as much as it was back in the mid-90s when it debuted. Here are a few factors to keep in mind.
For those who are unaware, E3 is viewed as the greatest platform for companies to announce new projects or expand on previously announced software. What this means is that not only will companies gain traffic because of said news but it is easy for customers to become more confident in certain products. Maybe someone was thinking about picking up a certain game but did not know as much about it. E3 is the time to sell that individual on the product.
With that said, one has to wonder if E3 is as worthwhile in 2014. Back in 1995, as any Internet marketing firm can attest to, social media was not nearly as prevalent and it was only in its infancy by that point. As a result, video game companies couldn’t simply update their Facebook or Twitter pages with news, since those entities did not exist at that point. Instead, they only had a select few methods to distribute news. At that time, it made sense to take advantage of E3 as the greatest platform.
I still think that E3 has worth, though, and I am sure that firms along the lines of fishbat would be able to agree. Keep in mind that companies have fans and these individuals will expect some of the biggest news to come out of E3, which is a fair point to make. While many companies may not have large-scale press conferences to benefit from, this does not mean that they do not have presences. In fact, the ability to go to E3 can benefit many companies, which any Internet marketing firm can attest to.
For the second year in a row, Nintendo will not hold its own press conference at E3 like Sony and Microsoft but will instead distribute its news digitally. It’s a strong method for the purpose of doing something different and given the fact that no other company has taken it upon itself to execute this sort of method, it makes sense from that standpoint. Even still, Nintendo will have a presence at E3 like other companies involved in the technological realm. It’s just a matter of seeing which companies make the most of the most popular tech event in the world.
If you’d like to hire an Internet marketing firm to heighten your efforts on the social media front, contact fishbat for details.. Also published at How An Internet Marketing Firm May Assess E3.