When it comes to digital promotion, one of the most utilized mediums would be none other than email marketing promotions simply because everyone already has an email which means that they can be accessed easily. Now most people would think that email marketing is simply about shooting random promotion emails to random people in the contact list. However, what most people do not know is that there is a specific email marketing copywriting style and structure that most people follow.
When writing promotional emails, one has to make sure that he persuades the contact to respond by following the four Ps of persuasion. Following this structure will allow the marketer to grab the attention of the person, make him interested in the offering, show him that it is credible, and make him buy it on the spot. These four Ps would make up the entire structure of the message.
To begin, one has to start with the subject line of the email message which would be the very first thing that the reader would see. This is where the promise would come in as it would be the one liner that would grab the attention of the reader. It is somewhat like a promotional line that would promise a certain benefit to the reader.
The next P would be known as the picture and this would be the part wherein the reader would already form a mental image in his head. Now this would usually appear in the body of the mail and would appear as a form of description so that the reader knows what it looks like. If it is a product, then a brief description of the product would be good.
The next P that follows the picture would actually be the proof wherein one has to back up his claims by using hardcore facts. This is where the testimonials or the statistics would come into place as this would back up any claims made. One just has to make sure that all are one hundred percent real and legit.
The last P would be the push which would now urge the reader to avail of the product right away. This message is used so that the consumers will be engaged. When the message directly talks to them, they will feel the need to buy that product or avail of that service in a hurry.
Now after following the entire structure, here are a few extra tips that may help with the effectiveness. The first tip would be to always put some pictures or some visual aids that would grab the attention of readers. A fully text based email would be very boring and will not keep the attention of consumers.
Now if people do not respond, do not take it personally as the structure is not foolproof. One should only expect a handful of people to respond as not everyone will be interested in the product. However, just remember that its a numbers game and one should just shoot as many emails as he can to leads.
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