It is harder than ever to send the best traffic to your site because the level of competition grows fiercer every day. Obviously, however, that means that you have more opportunities to be creative in your marketing, etc. Google AdWords is not a new pay per click service, but it still is dominant in the market due to its sheer reach and power. So how much work is really involved in building Google AdWords traffic for your website–is it easy or not so much? It really depends on how you look at it–if you are ready to do some honest and hard work and overcome the learning curve it isn’t all that hard, it can be fairly easy. If you’re afraid to take littler risks and aren’t into spending your money, you’ll have a much harder time of things. If you are new to this type of thing and want to make sure that your initial AdWords campaigns actually pay off, keep reading.
The “Geo target” feature is a great feature for people who are trying to target local markets. Obviously your target market will dictate this but it is possible that you want to make sure that your ads only appear to very specifically targeted audience members in certain parts of the world. Geo targeting lets you decide upon the regions in which your advertisements will appear so that your traffic is relevant. If you decide to take advantage of this feature you might not have to worry about keywords. At the same time this needs some serious thought because there are times when a person in, say, Los Angeles, looks for something in Oklahoma City. If you’re using geo targeting then your ad may just get limited to “New York” – so it’s up to you to see if you would want to use local keywords in your ad or not.
You need to create and test out different ad groups for each keyword to optimize your campaigns to the fullest. Don’t forget, you want to make your ad as targeted as possible, so stick with single keywords or phrases for each ad. You can effortlessly target many keywords by creating different ad groups for each keyword. This will enable you to rank your ads for each keyword and simplify the whole process. Despite minor differences between keywords, you should still create separate ad groups for each and read over the ads to make sure they flow with the ad text.
Most people will make a spelling mistake once in a while when typing a search term. You should take advantage of these mistakes and bid on the terms that have been spelled incorrectly because no one else will be interested. This will help you get cheap clicks to your campaign; many misspelled keywords tend to have large amounts of targeted traffic, so it just makes sense to go after them. The keywords, though, need to be targeted and relevant.
The suggestions in this article are meant to help you ensure the success of your next campaign, even if the last one in AdWords was less than impressive. If you become profitable, it will provide the boost your motivation needs to expand your campaign. Don’t forget, AdWords is one of many resources you can use to grow your online business and is not a business by itself. Even if results don’t appear right away, keep at it because they will eventually.
We have only provided an introduction along with several solid applications utilizing the principles of Spillover Commissions.
