Despite the size of the business and resources available, the company must be prepared to mitigate and recover from crises. When a business gets into crises, its reputation is always at stake. It is at this time when the media tends to bombard the company with inquiries for interviews. At the same time, everybody else aware of the crises is out there talking things that are essentially not true about the business. It is at such a time that you do not sit back and take in everything, but rather consult crisis management firms for help.
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