ANA which is an acronym for the Association of National Advertisers is responsible for shaping the future of digital marketing and ensuring excellence in this field. ANA currently has a membership of over 600 companies and 10,000 brands which all spend over 250 billion on marketing and advertising. They also act as a fraud detection company and as a result of their work have found that the level of bot fraud in the digital marketing industry is too high. As a result, they have launched a study on this bot fraud which they have called, “The Marketer’s Coalition.”
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