The trend of social networking has reached the majority of us over recent years and there is no doubt that Facebook has emerged as the icon of the industry. From its beginning in 2004, the number of users currently stands at over 600 million and there is no doubt that this will rapidly rise to the 1 billion mark before long. The opportunity for any business to have a presence where there is this type of activity is now being utilised by those that understand the power this can give them. So let’s have a look at why this is now seen as an vital element for marketing online.
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