Michael Gillen, Author at PApublishing

Why Search Engine Optimization is Better than Pay Per Click to Get More Visitors

Search engine optimization is more effective than pay per click if you want to get more visitors. It’s certainly better than Facebook PR. There. I said it. Now, I’m not going as far as to claim that pay per click is worthless, but I will say that, when compared to search engine optimization, it falls short. This is due to a bunch of different reasons, including user preference, cost, and durability. Any one of these factors would give search engine optimization the edge, but taken together it really shows how it blows pay per click out of the water.

Social Media For Small Businesses: Leveraging Your Blog For Marketing

Remember back when blogging was the slogan of the year? Although they do not have anywhere near as much notice focused on them as they used to, blogs are still a critical part of any social media marketing campaign. Basically, a blog is useful because it allows more customizability and space than any other form of social media out there today. Instead of being confined to 140 characters as a Twitter for business would be, you are able to go into as much detail as you want, which is certainly a great way to say exactly what you need to say to your readers.

Social Media Strategy: Beyond Facebook Marketing

The question on your company’s mind: Why social media? Social Media strategy has become the hot topic of the day. However, it’s more than just that. It’s also a valid method to make more money for your business. Newcomers often think of social media advertising as little more than Facebook marketing, but the truth is that a good social media strategy should consist of many other varied components.