There are two strategies that people use in order to reach page-one rankings on the search engines. The first is called on-site optimization and the other is called off-site optimization. On-site optimization pertains to designing your website in an appropriate manner, with links going from your sub pages to your main page.
You should also have a sitemap, and only use unique content with every post that you make. Off-site optimization pertains to building links to your site that can help push you up in the search engine rankings. By doing this, you can quickly find yourself with page-one rankings if it is done the right way. Here is the best backlink strategy that you can use to ensure that you will get top rankings on the search engines.
The first step to this strategy is making sure that you are using a service or software program that is able to generate links from different locations. These locations should be authority sites that Google respects. They should also be created on a random basis, without providing a footprint or pattern for Google to follow. Finally, the backlinks need to have variable anchor text so that you can look completely natural.
Finally, you need to add some high PR backlinks to your website. These can come from either follow or no follow links. They follow link means that the link is passing link juice to your website, helping it to move up in the search engines. A no follow is theoretically not passing any link juice, but depending upon the website, it may actually be providing help based upon its authority.
Therefore, if you can get several high PR high authority back links pointed out your website, even if they are no follow, it will still help you in your search engine rankings, sometimes all the way up to page-one.
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