Corporate social media is an amazing way to improve your brand presence online and to get ahead in a difficult market. Every business and organization is currently in steep competition to dominate in their specific field so it is essential that every possible method of getting ahead is used. Corporate social media gives your business or organization the perfect platform in which to talk direct with consumers, potential consumers and to share information with the public as a whole. You can include images, contact information and general topics of interest on your pages and profiles, and can use a range of social networking sites like YouTube, Twitter, Pinterest and Facebook. You can also include other more field specific sites in your social media strategy, it’s entirely up to you!
Even if you only utilize the main profiles that are available for corporate social media, you immediately have a greater Internet presence and forum in which to share products, special offers, contact information and other worthy content with potential customers or current clients. As well as many social media platforms being free, several of them offer tools that allow you to track the effectiveness of your campaign by noting the amount of traffic your page sees and other vital information. On some, you can even track buying patterns and what products are most commonly purchased. This will be hugely useful in deciding what to restock and to keep on top of current trends. The main part of selling effectively is providing people with something that they want, and through the information gleaned on social networks you can keep an eye on what the people want. This is also a greatly to gather data as you can request the e-mail address, or other information that you find useful, of those that have ‘liked’ or followed your page. This gives you a chance to add them to your mailing list and offer them exclusive deals or offers. Helping people feel like part of an elitist group will increase your chance of consumer loyalty.
Technology is racing to keep up with the applications for corporate social media, so it is easier than ever to integrate your social profiles and pages with your company website. This is the goal, to drive traffic from your social network profiles to your company online store or shopping cart, which should eventually translate into increased sales. By using great features associated with social networking sites you can make a consumers shopping experience easier than ever. Such features include being able to log in using their Facebook or Twitter user name and password, as well as having the facility to make comments or reviews that can be displayed for other consumers. Look into the various options available as part of your social media strategy.
Corporate social media should be a part of a specific social media strategy, rather than just lumping it in with an overall business plan. This is very professional can be useful. It is smart to use as many interactive features as possible on your social networking profiles as this will keep consumers and potential consumers engaged, whilst returning frequently to look for different information or updates.
Having a blog for customers or potential customers to read is an excellent way to get positive attention for your business and to create a following online. If you do decide to create a blog (or have on created for you) it is important that you update it regularly to keep people interested. Try to avoid sounding to sales focused as this will probably lessen people’s interest.
If you want more information about corporate social media or social media strategy, then look on line or ask locally.
Want to learn more about a corporate social media then look on Esme Spence’s website for more information on this and other services such as creating a social media strategy.
