If it so happens that you are American or otherwise care about shopping for the holidays in the U.S. then perhaps you have conducted an Internet search for the term Black Friday. Many people do you know. Mostly they search for that phrase during the first three weeks in November leading up to the American holiday of Thanksgiving when we celebrate the bounty we enjoy. And if you have made that search, then you have probably seen how there are more than one website that declares itself to be the official Black Friday site, many more actually.
When I see this, it just makes me laugh inside and say, “Oh come on! Really? Okay, if you say so…” And then I see the next one that says it is the official Black Friday site and respond with, “Now wait a second, you can’t be the official one because that other site is. Looks like you’re going to have to fight it out I guess.” Do you see how goofy that is? I mean, can they all be the official site of Black Friday? I don’t think so, I bet you see how silly that is. Twenty different websites and they all are the official one? Yeah right.
And when you think about it, there’s no surprise really why there are all these web sites who want to claim to be the official one. After all, they probably believe that if they put the word “official” in their web site title and description they will get more people to visit it. And they may be right. It probably surely has that effect when there is only one website on the list of ten search results that says it is the official one. And the reason they can get away with it is because nobody or no company owns the term Black Friday.
You know that someone would have trademarked it if they could. But of course they can’t. Black Friday is sort of owned by everyone. It is a holiday of sorts that everyone knows about and many look forward to as the day to purchase some high ticket items like large TVs and save big.
But back to the original point, and that is this: you have all these web sites wanting to position themselves as the official and authoritative site for Black Friday. Yet almost none of them do anything to distinguish themselves and differentiate themselves from the others, either in what they offer or in their commentary such as their blog. As for me, I would care less about being the official site, and put my effort into offering something of serious value as a way to get searchers to want to visit.
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