After your website has been around for a while and has gained some traction in the market place it is time to start thinking about what kind of upgrades you can do to enhance your offer. This centers around the idea of making smaller scale changes that can help you put a fresh look and a fresh face on what you have to offer and promote. It’s better to focus on the quick updates you can make because it’s best to focus on saving time. Revise some of your content to make it more current–this will have a positive effect for your marketing efforts.
Some people have started saying that email marketing is starting to lose popularity but it isn’t possible to know if this is true. One thing is for sure, though, and that is the ever present rise of social media popularity. Another sure thing is that mobile marketing is getting more popular. What this ought to tell you is that change is constant and you need to keep up with those changes as they happen. So, what you should do is focus on using new technology in a way that brings it into your marketing funnel. One thing that hasn’t changed is that words used for marketing and advertising are what bring in sales.
If your site has pages that are just not cutting it or making the grade in terms of search marketing, then you must take action right away. Make sure your on-page keyword phrases you are using are actually what they are supposed to be. It’s also a good idea, especially if you want to do A/B Split Testing, to use closely related keyword phrase equivalent. Avoid totally gutting a page and starting from scratch on it, but that is really your call. You should try to see each page as its own entity and judge it according to its own merits and context.
It matters for returning traffic that your site does not begin to take on a stale appearance. This is typically what kills your website in terms of its marketability. This is dangerous because people are going to just ignore something that they have already seen a bunch of times. So, all you need to do is change out some copy that has been the same, since forever. You can revise copy for your optin download, or anything else that has remained the same since you started your site. But be very careful about the most important on-page factors such as headlines and link anchor text. Changing these things has the potential to hurt your rankings so its best to leave them alone.
It’s easy to track down a few extremely good teachers who have gotten heavily into mobile marketing and they have started to hit it really hard for around a year or so. So at least you can find some good information on the subject. I would not recommend you look for much in marketing forums because it does not seem to be talked about much – but go ahead and look for it.
You know there are many methods available to use with online marketing, and Areeb Bajwa is merely one of them but it should be seriously considered.
