Facebook is a remarkable web presence, with over one billion members, it presents quite a marketing opportunity for what ever product you might be selling. There are members of Facebook from all walks of life, all countries, and all beliefs since it reaches a world-wide audience.
Buying ad space on Facebook is an investment, but you the techniques used to target customers yield excellent results. People are encouraged to share information about themselves on Facebook, for instance by liking pages, using apps, sharing life events or even updating their status. Facebook uses all this information to determine which ads are best for users.
Or better yet, you might target the mothers of these mothers, so they can buy the blankets as presents. Facebook lets you set up a campaign and then you can test it. You can let it run for awhile, and see how it is doing, then if it doesn’t look like it is going to work out, you can pause or stop it.
If click through rates are your objective, then running your ad in the news feed is the optimal way for you to go. On the other hand, if total click throughs are your objective, the the right hand side will work best for you, because of the raw numbers you will be getting.
Buying ad space on Facebook is an excellent investment. Facebook has access to a lot of information about its users and can easily target the best customers for your ads. Don’t forget that the text and picture you use for your ad are important too, since they will determine how likely or unlikely a user is to click on it.
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