Author John Maxwell, in his book, The 15 Invaluable Laws of Growth, talks about the Law of the Ladder. As a fitness professional, I see how this law is very important in helping other fitness professionals grow their businesses. Many times, I see trainers err by concentrating on things like new equipment or new certifications rather than working on their own business skills.
The truth is that many trainers spend ninety five percent of their time increasing their skills as a trainer (during my first five years, I did this too). This is okay if you are not in business for yourself and are instead working for someone else. But if you do own you own business, this focus will not help you to gain income.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Think about how much money you have spent over the last twelve months on equipment and certifications and stack that up against the money you have spent on personal growth and learning more about business. What do the numbers tell you when you calculate your return on investment?
You may realize that your income is not very high because you are focusing on the wrong areas in your career. Your time and money may not be working for you because you are spending it on certificates and machines rather than on learning to run a business.
From this moment determine how to shift your focus by adding time, money, and attention to the things that will make it grow bigger than any certification or product ever will- which is an investment in your personal growth and your inner circle. I know when I started switching my investment dollars to personal growth and my masterminds, my income went through the roof.
About the author: Vito La Fata is a business coach who is an expert in the area of marketing fitness. If you would like more information about make more money in fitness, visit his site for more information.
