A lot of flourishing e-commerce websites have lucrative marketing by email strategies. Why? Simply put, email marketing done correctly is a goldmine of sales opportunities. It is a direct form of advertising as your message drops into someone’s personal inbox. They are not distracted with something else, which is what usually happens when you are advertising on a website where someone is viewing an unrelated article or video. This person has also identified themselves as someone who would be interested in your business and therefore your marketing messages. They did, after all, choose to leave their email address with you.
Here I will teach you 4 simple ways to start your email marketing messages. This will get people reading your entire emails. If someone opens your emails but they don’t read it then you are no better off than if they hadn’t opened it at all. This simple system enables you to make sure your emails get opened AND consumed.
So let’s start…..
1) Ask A Question By starting your email with a question you are invoke our old friend curiosity. The human mind is programmed to want answers to any unanswered questions. So by starting off the email with a question you program your subscribers to want to find the answer in the rest of the email. To do that they have to read on.
Example for a manage your debts website Hello again! In this week’s emails; are you spending way over the top for your electricity by making this everyday blunder that most people make?
2) Statement Of Fact Start of your email with a statement of fact, but don’t reveal it all until further into your message. This could be anything that is related to the niche you are in. Again, you evoke curiosity as your subscriber will want to find out what the fact relates to, and they can only do this by reading your email throughout.
Example for an advice website for women daters Two thirds of men who are dating are turned off when they see this on your online profile…… (The rest of your message should then reveal what this is)
3) Personal Experiences People relate to human beings, not businesses. So if you start an email with an opening sentence that tells people there is a human related story to become we are inclined to read on to find out exactly what happened and what the story is about (this one should be used once a relationship and trust has been built with the list)
Example for an online golfing website that sells improve-your-swing DVD’s Wait till you hear about what I did on the golf course yesterday…………
4) Bad Newsflash This is so compelling for your subscriber. As humans, if we see anything that says there could be a bad outcome for us, we are compelled to find out what it is and what we can do to avoid it. Your subscriber will find themselves unable to resist reading your emails.
Example for an e-commerce site selling baby and new mum merchandise Welcome to this weeks email! I have some breaking bad news that could cause problems for you and your baby………Take a look at this………
It is very important that you don’t trick anyone into opening your emails and not deliver on your promises. If you do that people will soon stop opening them and they’ll ignore your emails. So be honest and always deliver on what you say.
There are a number of other strategies, this is only four. However, they provide a base for you to start from. You will notice a pattern in all of the above tactics; you arouse curiosity in your reader and then you satisfy that curiosity by providing them the benefit (which should be you and your business!) This enables you to build a trusted relationship with your readers which will lead to more sales and business prosperity. However, this can only happen if your emails are actually read in their entirely, and the above will set you up well for achieving this goal.
For those hoping to enhance the effectiveness and efficiency of marketing by email, assistance is available online. You can learn more about email marketing and get your FREE online seminar here on how to increase your email marketing success rate NOW.
