There are powerful reasons why so many businesses have tried their hand at PPC advertising over the past decade. Those little PPC ads have generated billions in revenue over the years, and that should let you know how important your copy is for your ads. There are no secrets behind great ad copy, but do you know what you need to think about when writing it? There is no reason why any fears of losing money should hold you back from getting involved with PPC advertising.
Hype is usually a dangerous area to get into because so many people have seen too much of it. The Federal Trade Commission (FTC) is really very tired of all the crap hype and claims that are so characteristic of affiliate marketing and other shady offers. Words are highly flexible and powerful and versatile, so simply be different and learn how to use them. Just remember this is about PPC ad writing, and the only goal is get a targeted prospect to click on the ad. So be smart and stay away from any extra hype that you can’t backup.
When you’re running a PPC campaign on Google AdWords, you should ensure that your display URL is readable. For example, if you’ve got 4-5 words in your display URL then it’s better that you capitalize the first letter of each of the word to make the URL more readable. Also remember that search engines are suspicious and your ads will be human reviewed at some point, so do nothing to arouse suspicion. When you have this part right, then that will be just one less thing to be concerned about.
If there was something like a template to follow for creating PPC ads, then we think just about everybody would be profitable which is not the case. You really never know what will work well because you are obviously dealing with a lot of other people – those who read your ads. You start off with different ad text variations so that you’re able to test them out and understand what works the best for you and gets you the highest conversions. Later on, you can take the most successful ads and then tweak them some more to improve your CTR to get more targeted visitors.
All you ever do with your PPC campaigns has to reflect a high degree of quality. If you are impatient to make money with this method, then that is exactly how so many people have lost money. You cannot be an idiot and expect to survive or do well with PPC advertising – just does not work. There is a big difference between sales letter copy and short ad copy, and so you want to Google writing classified ads for more information.
We have only discussed three aspects on Constant Cash Machine in your web business, and to be sure there is much more to the story you need to learn on your own.