How to Use Pinterest for Marketing
You’ve probably heard of Pinterest as a hub for DIY crafts and dream-style inspiration, but if that’s all you know about the platform — you’re seriously missing out. Beyond this, Pinterest is an incredible chance for businesses looking to scale up their brand and drive sales. With millions of active users making purchases here, it’s high time you learn how to use Pinterest.
If that sounds compelling enough, you’ve landed yourself in the right spot. Let’s explore how to use Pinterest for marketing and make the most out of this hot ticket platform!
How to Use Pinterest for Marketing
Earlier in February, Pinterest reported over 498 million active users on the platform, a huge chunk of which ended up buying from the platform. This means it’s a fantastic opportunity for your brand to turn curious buyers into loyal customers.
But, the real question is — how to use Pinterest to work in your brand’s favor? Here’s a smart strategy to help you get started:
1. Create a Business Pinterest Account
To get things going on Pinterest, the first thing you need is a Pinterest Business Account. This gives you access to Pinterest Analytics and multiple other features to help promote your brand on the platform, whilst tracking your performance timely.
If you already have a Pinterest personal account, simply switch it to a business account. However, don’t forget to update your profile to show you’re a business to attract the audience.
Next? You know the drill — brand your profile, write a bio, verify your site, and add the right visuals to give your profile a branded feel.
2. Develop a Pinterest Content Strategy
Once your account is ready, it’s time to create a solid strategy to maximize your chances of success on Pinterest. Of course, posting regularly is the key, but only if you know what to post and when. To do this, figure out the types of content your audience wants, and work out how often you’ll be posting on the platform.
3. Focus on Your Pinterest SEO Efforts
Like any other platform, Pinterest relies on your SEO efforts to help users find you. Plus, it’s worth noting that most searches aren’t tied to specific brands, so the better your SEO efforts, the better your reach gets.
A smart idea is to do some keyword research to find search items related to your industry or popular market trends. Use Pinterest’s search bar to find the trending keywords for your audience.
4. Craft Pinnable Content
Here’s unarguably the most important part of the process. One of the most creative ways to use Pinterest is to craft visually appealing graphics that appeal to the searchers.
While it depends on your brand’s unique needs, here are a few examples of pinnable content:
- Idea pins
- Video Pins
- Rich pins
- Infographics
- Product Pins
- Quotes
- Step-by-step Guides
5. Promote Your Pins
To drive maximum results from your marketing efforts, it’s essential to share fresh content continuously. If you don’t have enough time to be on Pinterest all day, resorting to smart tools on the internet might do the job for you. This way, you can keep your content flowing without constantly being online.
6. Analyze Your Results
When putting all your efforts into the platform — quite obviously — you’ll want to see your hard work paying off. To ensure this, it’s important to regularly check your Pinterest data and figure out the type of content that really clicks with your audience.
Luckily, Pinterest Analytics will help you track key figures like referral traffic, leads generated, conversion rates, and other key metrics to know exactly where you stand on the platform!
Final Thoughts
It’s obvious how Pinterest is an excellent place to market your brand and get those sales figures multiplying already. There’s never a bad time to get started on the platform, so if you’re not already using the power of Pinterest, now is the time to begin.
With the strategy we’ve outlined above, you can see Pinterest working wonders for you!