Search engine optimization tips ensure that you remain visible on the crowded web. You will rank high with all engines thus increasing traffic to your site. This translates to more business and healthier cash flows. You are required to consider certain tips that guarantee continued competitiveness. Restructuring of the web design is one of the most effective ways. This is a technical bit that will be aided by the following measures.
Always audit your standings from time to time to know where you rank and whether you are still competitive. Search engines change tact from time depending on technology and criteria. You must update your approach and strategy which is only possible if you know where you stand. There are tools you can use to achieve this including Alexa and Google toolbar.
Keywords are everything in ranking and must therefore be inserted strategically within your website. The words should be clear in titles, names, articles and URLs all over the site. It takes imagination to capture the best key word used by visitors. Overuse makes the engines rank your blog as a spam site.
Linking all the pages within the site is necessary since it gives visitors a memorable experience. The links should be placed strategically throughout texts and titles. They will be considered as spam when overused.
Different pages around the site are easier to spot if you have a map to guide navigation. The maps allow direct access to pages other than the front. Easy access makes the visit and experience memorable for visitors.
Spiders will identify URLs by the key words used. This demands that you make it friendly through the uses of clear words. It should be detailed and contain as many related words as possible. The spider will spot the word and the visitor can identify with them.
Flash, frames and AJAX have been identified to present a similar problem. They cannot offer a link to a single page. They should therefore be used sparingly in order to achieve the best results. The navigation link and text should be placed below the fold if a big image or splash must be used. The best thing is to avoid them completely.
Spiders are only designed to identify words and not texts that are included in images. You are therefore required to tag text on the image describing the activity or content to make it noticeable. These words should be rich in description and should appear on every image. This is a valuable move that will ensure that your image is not skipped by web spiders.
Experts in search engine optimization offer insights in the process of setting up a competitive website. They are insistent on regular updates and inclusion of the right content because it sustains traffic to your site. Connecting the site to social media like Facebook and twitter allows you to reach more people. It is advisable to link your blog to other websites that carry related content. They will offer necessary exposure that is a sure way to drive traffic.
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