The mobile phone is a very familiar device to our day-today life. Even little kids know what a mobile phone is. However, Mobile marketing is not very much familiar to people especially for businessmen. Many do not know what mobile marketing is. The main reason behind this phenomenon can be some myths hang around mobile marketing. Here we are going to discuss few myths around mobile marketing.
Many think that mobile marketing is affordable only for large firms. This is not true because you can do good mobile marketing campaigns even for small businesses. It is not necessary to do large promotional message campaigns. You can send text messages to your existing clients by informing them about your special offers. You can also take orders through text messages or calls. Ask your existing customers to give your phone number to people who need your service.
Some businessmen think that mobiles are mostly used by younger generations and it is not possible to market for elders through mobiles. It is not true because mobiles are getting increasingly popular among mature people. Elders use mobiles for their day-today activities including web browsing, email sending, and business activities.
Another myth around mobile marketing is; mobile users do not like to receive marketing messages. Hence, some business people afraid to send their marketing messages to mobile users. However, we cannot say that mobile users do not like to receive such messages because many people subscribe to messaging services like news, sports alerts and weather forecasts. Sending unauthorized messages is not acceptable. However, you can send marketing messages to mobiles without making any disturbs to users.
Billions of people around the world use mobiles. People use mobiles than the amount of TV and computers they use. Therefore, mobile marketing is powerful like internet marketing. There are many chances to sell products through mobiles. For an example, text messages have greater opening and reading rate than email newsletters.
Some people think that the only way to market through mobiles is text messages. There are many methods to market through mobiles. In addition to text messages, you can also use voice messages, MMS, video calls, web applications, mobile applications, Bluetooth marketing etc. You can use a combination of few marketing methods and launch successful campaigns.
Likewise, mobile marketing is no longer an ineffective marketing method. It has lots of benefits. People who know the real opportunities behind this platform can achieve a huge marketing success.
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