Most people who have been in business know by now the importance of having a local presence online. People find you online and they will come to your place of business to try you out if you have an attractive and informative website. So many small business owners have hired an internet manager or someone to mind their online presence.
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
Then the new technology of SMS, or texting your ads to people. Do you realize that 95% of the people who receive a text message will open it? How would you do in a mail or email campaign, where you had a 95% open rate? You could text everyone in a zip code and offer them a 20% discount on lunch, and you might get some business today!
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