The web universe is constructed with a lot of tools to share material on. From the favourite social media sites such as Facebook and Twitter, then of course there’s the tools with more opportunity to create innovative content, for example Vimeo, Vine and YouTube. Of these three, YouTube is the one that the general population are most likely to be up to date with. You might be thinking right now what this has to do with marketing, YouTube has a reputation for endless quantities of inexperienced content, but can it not be a useful marketing instrument as well?
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