A copywriter is expected to be skilled in coming up with great advertising ideas as well as putting them to paper in a very articulate and effective manner. A copywriter should also have a good grasp of layout and typography because visuals are also very important in advertising. Most advertising agencies require aspiring copywriters to have a solid background in the field, preferably working for at least three years in the business.
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Professional copywriting service providers are companies who have a staff of writers working in their department, capable of writing on a wide variety of topics from a wide variety of angles. Most of these types of copywriting providers also employ teams of freelancers from time to time when the workload gets to be too much. The only difference is that freelancers are not working as staff writers, but instead are independent contractors.
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