I was on a call yesterday talking about “How to Say What You Do” and the call host brought up the issue of the elevator speech. She laughed, because you could hear that as soon as she said “elevator speech” her voice got heavy and flat. The elevator speech does not often get plenty of love. I hear from clients, and from folks on my list, all of the time that the elevator speech feels blah, feels forced, feels useless is too hard, and never sounds excellent.
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