Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products. This is because of high prices of placing ads on newspapers, magazines and on television. But don’t worry, there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. aUsually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here is what you can get with pay-per-click advertising:
1.You don’t need to be a genius in computer and technology to be able to run a PPC ad campaign.
2.Immediate results are seen after a few days or even hours you create your campaign.
3.You don’t need to make a website conform to the Search Engine Optimization rules.
4.Nothing to lose even if you do not top the pages of different search engines.
5.You can make use any search engine.
6.You can type in any amount of keywords you want.
Cons of PPC advertising includes:
1.Fixed payments every month to the search engine you choose.
2.Pay for each click received by your website. Sometimes, visitors are just competitors. This hassle wastes money you put in to this advertising.
3.Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.This advertising can only be used temporarily because it is difficult to handle in the long run.
5.PPC pricing can be costly for long periods of time.
But how exactly pay-per-click advertising can increase traffic and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. Pay Per Click search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for less money. You just have to choose the keywords related to your business and place them within your web pages. After this, you are done.
Pay-per-click advertising enables advertisers to control how much they want to spend their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. Pay-Per-Click advertising networks provide a platform to identify the audience by geographic setting, topic and industry. These networks have a list of websites all over the internet of publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? If the advertiser made the highest bid, the better chances the ad will be seen in the search engine. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids well. Do not go overbidding because you will only lose money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion USD in 2004 to $5.5 billion USD in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
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