For a good business practice you will need proper communication. Communication is essential for the moment when you want to keep your old customers instead of going to great lengths in finding new ones.
You should know that regular e-mails and newsletters are only good as long as they convey proper information that would keep people interested in your service. What do you think you should do in order to keep ongoing communication with your customers?
1. You need to provide them with information that is pertinent to them. You can use some of your own writing, or an article written by people you know give valuable advice in general.
2. Discounts and good offers are something that always grabs people’s attention. If you offer people a way to save up money, they will definitely be appreciative of that. If you have clients who enjoy your services and you provide them with a discount, you will see the positive effect quickly, despite some losses on the front end.
3. When your site or company is undergoing change, make sure you share that with your customers. You are no doubt contacting people who have already enjoyed your products. You should spend time sending information about major changes within the company, not every small and insignificant detail.
4. If you have an old product awaiting improvement, or you are releasing a new product, you should tell your clients about that. Just keep in mind that there is a good reason for your clients to like you and to not drop their subscriptions when you e-mail them. They really do want to hear about things you are innovating with. If you combine the release of a new product with a proper discount or offer, they will definitely like you better.
5. Events that are to come should be shared with your customers. It is easy to make your customers like you by providing them with free food and drinks at a gala event of your choosing. When you communicate openly with people this will improve the loyalty they have to you and your business.
6. People enjoy giveaways and contests and you need to keep this in mind as well. The type of item you want to give them does not really matter as long as you are giving it for free to your most loyal customers. The contest can have different topics, which will even improve the face of your business – you just need to make it known for people so that they can enter. This is something which applies to absolutely all business owners out there – you need to reward your customers for their loyalty and communicate with them properly at all times. There is a great reward awaiting both parties in the end.
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