Remember back when blogging was the slogan of the year? Although they do not have anywhere near as much notice focused on them as they used to, blogs are still a critical part of any social media marketing campaign. Basically, a blog is useful because it allows more customizability and space than any other form of social media out there today. Instead of being confined to 140 characters as a Twitter for business would be, you are able to go into as much detail as you want, which is certainly a great way to say exactly what you need to say to your readers.
If you’re not very tech proficient, you can use one of the various blogging programs they have out there, like WordPress. However, you should avoid blog hosting sites like Livejournal; any company should have a dedicated URL for their blog, or at least the blog should be hosted on a company’s own URL.
Once you have set up the blog, you should make a program for yourself and stick to it. If you have enough updates you should post at maximum once per day, but if you have to do less, that’s fine too. However, posting often is generally encouraged, since nothing is worse than a vacant website collecting dust.
When writing your posts, try to make them as inviting as possible. Ask questions and answer any questions asked of you. Remember that your blogging duties do not end as soon as you posted; it’s also vital to respond to any comments and try to facilitate a conversation in your comments section. If you know a lot about the sort of readers you have or are looking for, tailor your content for them. If they feel like the blog is relevant to their lives, they’ll come back frequently and tell their friends, which is exactly what you’re looking for.
In conclusion, don’t just expect people to come to your blog on their own. Instead, you should leverage the other social media sites that you are using in order to get the word out. A common ploy is to broadcast new blog posts on Twitter, with a link to the page, of course
So, do you think you get why social media marketing is so important? Would you care to find out how to use Twitter for business? Come to Fishbat.com to find out more!. This article, Social Media For Small Businesses: Leveraging Your Blog For Marketing is available for free reprint.
