Facebook is an amazing tool for marketing. Facebook is currently the most popular social media site worldwide and many businesses use it to help them with marketing. If you want to get more customers in the door, the tips in this article will show you how to do that using Facebook.
Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
You must have an attention-getting page so that your page is set apart from the rest. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text.
Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
Consider Facebook as one way to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat it that way. Write some actual blog posts and then promote them via other channels through your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
In return for a “Like”, provide an exclusive reward. Having a lot of likes brings attention to your page. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. They will click very fast if there is something free in return.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. Your followers should learn something from what you post or they should be entertained in some way. Avoid too many postings that show on their feed so that your fans won’t be tired of your name showing up.
You should start a group page for your company. You can communicate with customers and they can communicate with each other here. You can advertise the discounts you offer as well as any other information that will assist them. This is also a good place to learn more about your customers.
Ask your fans for their input. People love to feel important and knowledgeable. There is no greater way to do this than letting your community get involved with the decision making process. If you blog, ask fans what they want to hear about.
It’s not hard to market through Facebook, obviously. This will take a lot of time and effort though. Be patient and practice the advice you have learned here.
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