Google never tires of stirring out innovations every now and then. The Internet giant doesn’t seem to mind if it has lots and lots of online applications tucked under its belt. Just recently, Google presented a new feature in the form of Google Maps Coordinate, a sign that it is indeed planning to break into the location-based market dominated by the likes of Foursquare. Online specialists speculate that Google has entered this specific niche because it perceives location-based applications to be costly, particularly for start ups and SMBs.
Analysts perceive Google Maps Coordinate to fuse the mapping qualities of Google Maps, the mobile sharing features of Google Circles and APIs and the Geolocation characteristics of Latitude to help most companies to organise their mobile teams out on the field. With this novel feature from Google, businesses are enabled to manage connections with their employees in various geographical locations in the most effective manner possible. Supported by Android tablets and phones, Google Maps Coordinate supports functionalities that allow collection and recording of data, allocation of tasks to members and tracking of the significant progress of these tasks over time.
This workforce management tool, according to Google’s Dan Chu, intends to service the needs of business entities that already have access to Google’s mapping services, but would like a simpler, easier means to dispatch and organise mobile workforces.
Surely, Google Maps Coordinate confirms the idea that the world’s businesses are shifting to a mobile approach, a business strategy that’s always on the move and on the go. Besides gaining real time visibility internally, your business has to have visible exposure all throughout Internet-enabled phones too.
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