Sales productivity is what allows every business to thrive. Without sales, any business will easily declare insolvency and shut down. All businesses need to sell their goods and services to clients who are ready to avail and pay for them. That explains why it is the responsibility of the salespeople in your business to strategize in a way that may boost sales. A useful tool in strategizing sales plans is the sales territory map. The sales territory map gives you a picture of what is happening in the sales field. It allows you to keep track of the performance of your business and your sales reps.
A sales territory map is a product of sales territory planning. You can make a sales territory map using a real map or a program that builds digital maps. It is more practical to use appliactions since it is simpler to change or update. Here is how it's possible for you to create an effective sales territory map.
1. On a digital map, divide your territories according to the quantity of sales reps you have in the field. In dividing a territory, a less populated area can be made into a large territory while a highly populated one could be a smaller territory to make a balance for workload allocation. Make sure that you divide the territories in equal demeanour such that each sales rep has about the same number of customers that they need to cater.
2.Using appliactions like AlignMix, you can use different colours to focus on each territory. This can make it better to visualise the boundaries and the assignments of the sales reps. Colour coding your sales territory map can make it easier for future realignment.
3. Make main roads as passages inside territories. This could be what the sales reps can use when traveling in their various sales fields.
4. Make natural limits like rivers or mountains are real boundaries of your sales territories. It is wasteful to send sales reps to travel across streams or mountains simply to reach customers on the opposite side.
5. Always review the sales territory map constantly. Any alteration in the market such as customer density or rival performance should additionally be modified in your sales territory map.
Amanda Craggs is a Sales Territory Planning Consultant. For some more info visit SalesTerritoryPlanning.com