Arranging trade shows to allow the customers to know about different products and boost their sales has been there for a long time. However, earlier people used to give emphasis more on the products than on the booths. But, later, they realized that better the infrastructure, larger, airier and more attractive booths enhance the sales. The organizers after much deliberation came to the following conclusion:
Better infrastructure and attractive booths draw larger crows which in turn improve the sales to a great extent. In fact, many people just enter the stall out of curiosity and then keep quiet without making any enquiry or purchase.
Cleverly designed trade show exhibits offer better viewing and hence better sales.
That was the opinion the organizers had. Let us now look at it from the point of view of the participating companies. Good trade show exhibits may attract more viewers, but they are not cheap; it even rises a very important question: will it actually be profitable for them?
If you are one of these doubting Toms, let me assure you that many companies take part in these trade shows year after year and they attend such shows not only in their own city but else where too. Unless they get any advantage out of it, they will surely not take the trouble; will they? All right, if you are not sure yet, you can attend one on experimental basis. In such a case, do not buy the exhibits; instead, look for trade show booth rental companies that provide all types of booths and exhibits on hire.
In fact, some companies, which take part in such shows quite regularly prefer rental to outright purchase. Yes, buying the products may turn out to be cheaper in the end, but it also requires proper storage space, transportation and work force for installations and dismantling. Moreover, the situation may require you to set up a different type of booth from the one you actually have; rental gives the option to choose according to your need. Now, the choice is yours.
What many companies, who set up stalls in different trade shows do is, buy some basic staff and hire the rest. In deed, some trade show booth rentals hire out individual objects, while others prefer to work on turnkey basis. Those working on the later basis cost more, but they can obviously do a better job because they have the expertise, which you lack. That is why if you have the financial capability, you can offer them the job on turnkey basis and observe how thy work. Later on you can try on your on, but think twice before you do that.
Today it is the days of the experts. In every field, we have experts taking up jobs from the non-professionals and providing better output. Why only that? Even among these skilled and proficient people we have some concentrating on some aspects only. Naturally the whole output is far better if we leave the entire work to them; but as I said, that will cost more. Therefore, before you actually start searching for the exhibit rentals look at your financial capabilities as well as your goal.
Decide what you want to display in your booth; also decide how large or small a booth you want. Most of all, decide your budget; how much you can really afford to spend on trade shows and exhibits without feeling the pinch? You must understand that a properly organized trade show appearance is the best sales instrument you can have; it works better than newspaper or TV advertisements because such ads have the potential to be overlooked by your perspective customers. However, if you chose the trade show correctly, there is very little chance of that.
Choose the tradeshow carefully. That means, the trade show must be compatible to your targeted audience. If you organize a trade show with a specific industry in mind and which you don’t belong to, it is a waste. However, sometimes a small presence in such an event may draw the customers’ attention more. For example, people coming to sample cars may find your fitness products interesting or your insurance products useful. Some may advise you not to go for a new trade show, but if a trade show is arranged in a certain locality to suit your target customers, it is always good and effective. Treat each case individually and that is the only rule you should follow.
Article by Mark Delacruz of PopAndExhibits, who is a specialist in exhibit displays. For more information on trade show exhibits and displays and trade show booth rentals, visit his site today.
